My very first e-book for my home based small business was entitled “Fill Your Plate and Still Lose Weight!” which was a collection of complete meals for one person consisting of 350 calories each.

My second e-book was a collaborative effort with my business partner. She and I wrote a book called “Is Your Site Suffering from Lack-O-Traffic-Itis” which is, as you can imagine, a book that teaches small business owners how to increase their website traffic.

What I realized is that producing successful e-books as a home based small business can be efficient, effective, and profitable if you follow some simple steps. Below are some ideas you can use to create your own masterpiece:

*Topic choice is critical – choose a topic that you know a lot about or have experience in. This will make the process easier.

*Use facts, figures, and other great content that your readers can use immedately.

*Provide additional free bonuses such as free tips, secret information, or special tips that provide over the top value.

*Provide visual aids such as diagrams, photos, images, and sketches that will speak to the visul learner.

*Choose your fonts carefully – the simpler the better and easier to read.

*Write at least 30 pages of content so that your book has enough content to be seen as valuable.

*Hook your prospect with a catchy title.

*Testimonials add credibillity.

*Include extra order forms so that customers can pass along to their friends.

*Provide a referral fee for those who wish to promote your book on your behalf.

*Use eye appealing graphics to give your book an expert feel.

*Price it right so that your prospects and customers are willing to invest in what you have to say. A magic sales price is $7.00 because it’s enough to denote value, but not so expensive that your customer will ask for a return of their money.

*Including extra links for bonus offers, special information or upsells can generate additional profit.

*Guarantee that your book delivers or they can get their money back. A no risk guarantee helps with capturing the sale.

*Make sure your sales page is done professionally.

Writing e-books is a wonderful way to earn a living.

Lastly, position yourself as the expert in your field for your home based small business niche, by creating e-books that can also assist with your personal branding.

Learn more about e-books. Stop by Jan Walker Pinnington’s site where you can find out all about writing e-books and what it can do for you.

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